Barry Shore is “The Ambassador of Joy”

Barry is the man who was completely paralyzed (overnight… from a rare disease) and went on to build a system to enable YOU to Live in JOY, daily.

In addition, because of his successful entrepreneurial background, he conceived of and attracted people to build platforms that will give more than One Billion dollars at little or no cost to the Giver. 

Early History. Regular Guy.

Since childhood he has been involved in doing things that both bring benefit to people and make money.

Barry had the ideal job for a kid growing up in Boston, MA…..he sold scorecards outside Fenway Park (for those of You who don’t know this venerable stadium….do a search). From ages 12-14 he made lots of money (ask about some great stories from these years) and learned important life lessons for other successful business ventures.

(and saw dozens of Red Sox games………… for Free!)

The Ambassador of JOY was also an inveterate traveler who in his late teens went to Europe on a one-way ticket (yes, You COULD do this in 1967!) and stayed for over 3 years. Which meant he left University to gain real life lessons.

(Yes, he was a college dropout!)

He utilized his talents and refined his skills in working with people from many cultures/languages/ viewpoints to not only survive but flourish.

When he returned to Boston at the ripe age of 22 it was as a budding entrepreneur in a unique field. He opened a fashionable boutique on the hippest shopping street in the City: Newberry Street. This store, named FRED, was written up in Boston Magazine and was frequented by local and national celebrities like Cheech and Chong. (ok… do a search if You don’t know or remember J)

It was also a fascinating time where such ideas as Macrobiotics, Erewhon Market, Wheat Grass, and people as diverse as the Merry Pranksters, Richard Alpert and Timothy Leary, Dr. Ann Wigmore, and Bucky Fuller were in the area. Barry met them all. (am sure You’ll be doing a search on a number of these!)

HOLD ON for an AHA Moment (and why it matters to YOU)

While traveling via car from Boston to the National Boutique Show in NYC in June 1972 Barry was struck in a head on collision at 60 mph! Despite being in a VW Beetle (without a seat belt…hey it WAS 1972) and the car rushing headlong (crossing over the median at 12:30 AM!) was a big full-size Buick, Barry lived. It was touch and go for a few hours. The result was a broken right femur (the biggest and hardest bone in the body to break) and shards of glass all over his upper body. Thankfully this happened in (high end) Westchester County, NY and he was operated on by top surgeons. Two high-tech experimental titanium metal plates each with 10 2- inch bolts were inserted into his body to mend the femur. (see picture)

Was it assured he would ever walk again? NO.

Did he?


Now it did take more than 2 years of intensive physical therapy (mostly hatha yoga…3 hours/day for 5/days/week and TaiChi).  Plus 2 more operations.

And a resolute prayer oriented positive purposeful powerful attitude.


The Formula for Success despite intense pain and immobility was…….

Prayer, Therapy, and LOVE

The last being BOTH giving and receiving.

That’s the AHA! Seeking and finding the Formula for Healing. And LIVING well.

By studying (for hours per day) with devoted teachers and consciously thinking about the healing power of the body, Barry became a model for hundreds of people with challenging physical and mental issues. He was happy to be able to be of benefit.

OK…..interesting  but what’s in this for ME?   FINDING A PATH TO SUCCESS

During this time Barry advised several new businesses (and was paid well for this) and returned to University to get his double degree in History and Economics from the University of Massachusetts.

In 1975 Barry decided to relocate to southern California, having visited several times over prior years. After all, one doesn’t need a visa to travel and move in the United States, unlike his years in Europe (remember this was pre EU). Oh, and the weather WAS a major factor. Warm all year round (Boston lacked this during the winter….and fall…and was humid with bugs in the summer) on the ocean (ok…he lived in Beverly Hills for his first few years there….then to Venice Beach) and with an open “make things happen” vibe.

The big draw was the Gemological Institute of America, the foremost school in the world for studying diamonds and gems. Not only did Barry attend but he excelled and was asked to teach the diamond program. This he did for 3 years and met some of the most important people in the world wide diamond business, which in the late 70’s was still as portrayed in movies, books, and popular myth……meaning everything was done with a handshake and one’s word was the bond to seal deals worth millions of dollars.

In 1979 Barry and his partner, Frank C Bonham (one of the most talented gemologists in the country) became wholesale diamond dealers. Within 3 years they bought and sold over $100 million dollars of diamonds, advised a NY Trust Fund on a $20 million diamond fund, authored a book on Investing in Diamonds ($85 sell price and 3,000 copies sold), applied for and was approved for the first Limited Partnership in diamond/gem investment in the State of California.

And then a major Venture Capital Company approached the Shore/Bonham Team and made an offer you can’t refuse to acquire their expertise in gems, sales, and management. Now Shore was out in the field teaching and training more than 1200 agents to position hard assets (primarily diamonds/gems) in people’s retirement accounts. Barry was the public face because of his unique talents to connect with people and impart knowledge in an easy yet powerful platform. Audiences ranged from 50 to 5,000. Recall this was all done prior to the Internet, Zoom, Cell Phones, Texting, and even mail.

Fun story: Barry had the FIRST dedicated FAX line in downtown Los Angeles in his offices on the 41st floor of the tallest building in all of Los Angeles. This to communicate with the HQ of the acquiring Company. Those were still the days of TELEX (for those reading this unaware of this term…please search it).

After a brief retirement at age 34, Barry returned to business and built an international telephony company. He had traveled the World and recognized the disparities and high costs of calling both nationally and internationally because Government controlled telecommunications. The USA was the first country in the world to deregulate and the resultant competition caused prices to fall and availability to soar.  From this grew an innovative process in 1999 that enabled a FAX (it was dominant then…virtually no email in the world!) to be sent and received via email to 17 countries for free. He was awarded two patents in this space and built a stellar executive team. He sold the company 18 months later for more than $10 million. Today, the acquiring company has a $4 billion market cap.

Barry then built a predecessor to Skype, enabling people to call to 21 countries for free. In nine months, the company was bought by a NASDQ-listed company.

Barry was called out of retirement a second time, by a major California real estate company to bring broadband and internet services to their portfolio of 20,000 apartment units and millions of square feet of commercial properties.

Great.    But what about ME!

And then another “head on collision”. On September 17, 2004, life as he knew it changed and Barry became a quadriplegic overnight from a rare neurological disease: Guillain-Barré Syndrome (GBS… aka French polio). 

His journey to regain partial mobility lasted several years and caused him to, as he eloquently puts it, “GO MAD,” his acronym for Go Make a Difference!

This means in essence: bringing the unique combination of Barry’s positive purposeful powerful attitude with a zest for LIFE based on JOY.

 So again he used the Success Formula: Prayer, Therapy, and LOVE.

Barry envisioned a universally accessible portal that would enable people to LIVE in JOY, daily. 

To that end and JOLI™ were born.


As part of the R/EVOLUTION Barry brought together several of his most successful processes that touch and transform people.

One of these is the 2-decade running KEEP SMILING MOVEMENT. In short, these are distinctive blue cards that read KEEP SMILING on the Front and the Value of a Smile Paragraph on the Back. They’re currently in 22 languages. They actually  make a difference in people’s lives. Thus far more than 1,235,000 have been distributed worldwide. The next Goal is 10 Million cards by the end of 2020. In addition to physical cards which are FREE (alas, you do pay postage) there is the opportunity to send Keep Smiling cards worldwide via email. Totally FREE. And highly impactful. There are also several powerful positive messages which enhance and even save lives (ask Barry for several of these stories!).

(visit Find The Keep Smiling Movement under JOLI)

Further are the innovative platforms that enable people to give money to their favorite causes….either at no or little cost.

Barry attracted a group of highly talented, successful and deeply caring professionals to help build the various portals.

As Barry notes, we can now change the world one small donation at a time.

(visit Find The JOY of Giving under JOLI)

WII FM… the most listened to frequency in the World

(What’s In It For ME)

OK…Very Interesting but how does this help ME

Barry is living GO MAD.

And this is a benefit to thousands of people. Barry has focused his prodigious energy and talents on assisting people who are ready to move into: Living with JOY, daily.

YOU will be able to experience Barry and his proven Success Formula via his podcasts, videos, moments of love, JOY Notes, and writings. These are filled with Practices, Tips, and Tools. And almost everything is for FREE.

As an example, Barry recently created the RadioShow/Podcast: The JOY of LIVING! This popular show is streamed live on each Tuesday at 10:00 a.m. Pacific time. (and of course available worldwide via the various podcasting services) 

The JOY of LIVING Show exists for one reason only: YOU. 

The show features some of the most remarkable people on the planet and is heard by hundreds of thousands of people and more than 25,000 people download the Podcast and then Share.

Why. Because they Care. And it helps.

Barry Shore

Because as Barry points out: Sharing is Caring. With Family. Friends. And especially with people who are not (yet) friends AND people who You think don’t like You or You seemingly don’t like. Build bridges based on JOY Happiness Peace & LOVE and YOU build a better world.

Barry is also the founder of the Moment of Love ™ podcast, which he delivers to thousands of people throughout the world several times a week. For FREE. This 2-minute insight into ideas that matter delivers positive powerful purposeful messages in a FUNN way. (Yes, purposely Spelled this way…it’s his 4 Letter FU Word)

OK…I think I get it. Barry believes he has ways that can make MY LIFE Better. Right? Right.

And not just better but GREAT. LIVING in JOY brings Happiness, Peace, Wealth, and Love. In Abundance.

What do You want ME to do?

Simple:  Listen. Watch. Learn. LIVE.  Share. Repeat.

As part of his recovery and rehabilitation from full body paralysis, Barry has become an avid swimmer. He uses swim aids such as a snorkel for breathing and paddles on his hands because he can’t close his fingers and flotation devices on both legs to keep them from sinking.  Despite the obstacles, he has built up his ability so that he now logs two miles a day, six days a week. He has accumulated (as of June 2019) more than 7,223 miles which is the distance from his home in Venice Beach, California across the Pacific Ocean to Hawaii then on to Taiwan and up to Shanghai, China. It’s been 11 years and he now swims those 2 miles in 100 minutes and has a fabulous tan. Yes Martha, he does swim outdoors. Oh Hello… it’s Southern California. And YES, he swims in all weather (wet suit in winter as above!).

Barry Shore swimming

Oh. He has a waterproof MP3 Player (the FINIS model… bone conductivity if You please) and listens to inspiring music, classes, and his own prerecorded insights to test in the water. Do they really hold water! (ok…enjoy the tongue in cheek)

Barry understands that each day is a gift to be cherished and is focused on sharing his JOY of LIVING with the world.

To that end he has founded The JOY of LIVING Institute ™.

This is a primary resource for people wanting to acquire Practices, Tips, and Tools to LIVE in JOY, daily.

So MY benefit is a better Life. More Happiness. More Money. More of what I truly want. Right? Right.

What am I supposed to DO now?

Download the 11 Strategies for LIVING with JOY.

Read it. Watch the Videos. Then Dive Deeply into the next Videos.

And LIVE in JOY. Daily.

Sincerest best wishes for Continuing Success in All Endeavors.


PS: Here to Serve. We welcome Your input. Keep those cards and letters coming (yes, a call from a different era).  Do Share.

Your Thoughts, Words, Ideas Matter and Make A Difference.

Be Well. Do Well.

Stress Barry Shore

What’s the color of your STRESS?